Micro Niche Finder - a Review

I bought Micro Niche Finder recently, as an IM newbie because everybody recommended it. Not because I knew I would need it - of course, I was hoping that I would be able to use it, but if everybody else had it, I had to have it too. Do you ever feel that craving inside you, that pushes to click on that Buy button, on an impulse, even though later on you might regret it? And at $60 something, this is not a cheap software to get. Well, it didn't break my bank, but still it was money.

I bought it and forgot all about it. I kept receiving emails from the author, which I left unread in my Inbox.

Until about a week ago, when I clicked on the software quite by accident. I was trying to click on the shortcut for Microsoft Word and I clicked on Micro Niche Finder *lol*. Well, I was at home, it was weekend, I had some time, and I said, why not, let's give it a try, see what we bought afterall. When I first bought it, I didn't know how to use it, or what to go after, what the titles all ment.

So I started the software, typed in a keyword in one of my niches for which I have a Wordpress blog setup, typen in the captcha letters and waited for a few seconds until I got a list of about 115 exact matches. I looked over the keywords list, sorted them Search count (counted monthly, just like the Google's keyword tool), and started looking at some of them. I scrolled down, bypassing the very first ones with a TON of searches, because I knew that they also have a ton of competing pages. Got down to about 2000 searches and selected all between 2000 and 500. Then clicked on 'Get checked phrased count', waited a few seconds, and it immediately displayed me the competing pages in Google. Quite neat and fast too.
But what really blew my (newbie) mind, were two things (not to mentioning the fact that the Ad cost of each keyword was there listed, for easy comparison).

1. Commercial Intent
2. SOC (Strength of competition)

1. Commercial Intent is basically how commercial the keyword is. Which means, how willing are people searching for that keyword to actually buy something. Obviously if I stumbled upon a keyword 95% commecial, with the right searches and little competition, is quite a find to target.

I also found 7% competition, that is hardly worth going after. It's mostly people who are looking for free online tips. Now yes, you might say, it is common sense to figure out how commecial a keyword is. Well, in some cases, yes it is. But in many cases, it's not really, until you spend your time on Google researching that keyword on pages, articles, etc.

For example how commercial do you think 'flower centerpiece' is? Heck, I didn't even know something like this existed. Yet, it is 94% commercial. Just to put it to test, I clicked on that keyword, which brought me to a huge list of menus, and I selected 'Amazon search', which opened a new browser tab to the Amazon page for 'flower centerpiece'. Yep, there are books for that. Hm, what about articles? Ezine articles? Yep, that menu is there too. But I am getting ahead of myself. I'm still at commercial intent.

I've put this to test with a few keywords and it always came through correctly, so I can definitely trust this feature to know if it's worth targeting a particular keyword.

2. SOC - now this is one mind blower by itself. When you click on it, it gives you a number, and next to it a small icon. The icon is starting from a green ok tick, to a yellow warning, to a red stop sign. This way you know instantly, without any further tedious research from your side if that keyword has a lot of STRONG competition, or not. If then you actually click on the number given, you get the following:

- inanchor numbers
- intitle numbers
- inurl numbers

Inanchor is basically how many sites have the keywords in the anchor text (and we know how important that is!)
Intitle is how many sites have the keywords in their title
Inurl - self-explanatory, I guess

Now that I see a bit deeper in the whole Internet Marketing jungle than when I first started out, I realise how much research time it takes you to do all this manually. And this is just for two options in the software, Strength of Competition and Commercial Intent. And I haven't touched yet the options associated with the keywords themselves, but I'll quickly post here a screenshot, because it's worth it. Just with one click of a button you can see the exact pages in Google, in Amazon, Clickbank products, Ezine articles, Google products, Google News about it, Google trends...


In conclusion - as there is always a conclusion - I have to say that the money spent on this one tool is one of the best investments I ever did. No wonder the big gurus are mentioning it all over the place. Pretty much everybody who is in the IM for a while, they have it, and they use it. And now I start to really understand why, the potential and time saving it offers. Hut ab, as the Germans say. Or Kudos, in English. This one goes to one of my favourite top 5 products.

And not only because of the features I focused on. Because Micro Niche Finder actually found me a few hidden gems that I am now monetizing. Some as Ezine articles that bring leads to my site, and some as blog posts (Adsense pages, which I am already getting clicks for, so it's true, people ARE looking for those keywords, yayy!)

Btw, before rushing off to anything, I suggest you watch the 5 free videos on the product, they are worth it!